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Boshra AlShuridah

The HUB Campaign

The HUB Campaign, image 1 of 4

Campaign concept

For the Hub co., designs with a Ramadan theme were made to capture the joyous atmosphere, highlighting warmth, connection, and special times spent together throughout the holy month.

Design concept

I used classic Saudi elements like Dallah and Finjan to capture the essence of Ramadan, symbolizing warmth, generosity, and community. The goal is to create a welcoming Ramadan experience that blends cultural authenticity with a modern touch.

The HUB Campaign, image 2 of 4
The HUB Campaign, image 3 of 4
The HUB Campaign, image 4 of 4